QC Step 1: Confirm the Primary Subject
AI can mislabel similar objects or miss important attributes. Verify the exact subject, and correct any mismatch before you move on.
QC Step 2: Remove Over-Generic Keywords
Generic terms create noise and reduce relevance. Replace them with precise words that match what the buyer is actually searching for.
QC Step 3: Keep Descriptions Buyer-Oriented
Descriptions should explain what the asset is and how it can be used, not how it was created. That mindset improves intent alignment and approval rates.
QC Step 4: Respect Platform Rules
Shutterstock advises avoiding keyword lists in titles, repeated words, and irrelevant terms. It also recommends descriptive sentences and discourages camera information or trademarks unless the content is editorial.
QC Step 5: Track Improvements Over Time
Keep a small list of rejection reasons and update your templates to prevent repeats. A tiny fix repeated across a portfolio creates a large lift.
60-Second QC Checklist
Use this quick pass before you export metadata.
Checklist: 1) Title states the exact subject + use case. 2) Top 10 keywords match the subject, action, and context. 3) Remove duplicates and vague terms like “nice” or “beautiful.” 4) Remove brand names and claims you cannot prove. 5) Description reads like a buyer-facing sentence.
If you want a repeatable flow, run the draft in Metadata Studio and keep your QC notes in one place.
